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Generation Y chooses electric Friday, February 03, 2012 The future market for hybrid and electric cars looks good, if the conclusions of a global survey of so-called Generation Y consumers turn out to be correct, writes Brian Byrne. The survey of those who were born between 1980 and the early 1990s suggests that 57 percent of them preferred 'an electrified vehicle' for personal transportation. According to the consultants who conducted the questioning, Deloitte LLP, the motivation for the EV/hybrid preference is not an altruistic wish to save the planet, rather to save the money in their wallets by lowering fuel costs. The survey also showed that Generation Y welcome the growing trend to 'connected' cars, and a touchscreen is the most important item on a dashboard for them. |
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